Responsibilities

• Lead and execute organic social strategy across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Lead social content production by partnering with internal creative teams, agency partners, and in-house resources to bring social campaigns to life.
• Develop social-first content and creative concepts, including hands-on filming and editing while coaching the team to create engaging, platform-native content.
• Own the social content calendar, ensuring alignment with brand priorities.
• Identify emerging social trends and platform innovations to continually evolve Avon's social presence.
• Monitor channel performance and optimize content based on engagement, reach and business impact
• Own the end-to-end influencer marketing strategy across paid partnerships, product gifting/PR and creator activations.
• Identify, recruit and cultivate relationships with creators who authentically represent the Avon brand.
• Manage end-to-end influencer campaigns, including negotiations, contracts, deliverables, performance reporting, and optimization.
• Support TikTok Shop affiliate programs in partnership with agency teams.

Requirements

• 5+ years of experience in organic social media and influencer marketing, preferably within beauty, lifestyle or consumer brands.
• 2+ years of people management experience.
• Proven experience developing social media strategies that drive measurable business results.
• Strong experience managing influencer campaigns from strategy through execution and reporting, including PR seeding/gifting programs.
• Experience managing budgets, agencies, and invoice/payment processes.
• Experience with TikTok Shop or affiliate commerce programs a plus.
• Passion for social media trends, creator culture, platform-native storytelling, and emerging digital platforms.
• Demonstrated experience creating and directing social-first content, including hands-on filming/editing and leading production across internal teams and agency partners; portfolio required.
• Self-motivated with excellent project management skills, able to prioritize multiple initiatives and work productively under tight timelines in a fast-paced, creative environment.
• Strong analytical mindset with experience using social reporting and influencer analytics tools such as Dash Social, Tribe Dynamics/CreatorIQ, and Skeepers.

Preferred

• TikTok Shop or affiliate commerce programs a plus.

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for-dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
• Commuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accounts
• Family Care (back-up child and elder care) benefit Programs
• Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.