Responsibilities

• Overview - Lead client’s presence across organic social platforms. You are responsible for the end-to-end strategy, planning, execution, and performance analysis of all organic social efforts..
• You’ll work closely with our clients to build a compelling, consistent social voice that drives engagement, community growth, and brand loyalty—organically.
• Lead the organic social strategy across all major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Threads, etc.)
• Own the content calendar and oversee content planning, creation, publishing, and optimization
• Create campaigns and storytelling initiatives that align with business goals and resonate with key audiences
• Develop and execute high-impact content strategies across various formats (static, video, reels, carousels) by collaborating with brand, design, video, and product teams.
• Serve as the bridge between the customer and the community, ensuring a consistent brand voice across all platforms.
• Stay ahead of social trends, algorithm changes, and cultural moments to keep the brand relevant and engaging
• Analyze performance data using native platform insights and tools like GA4 to report on KPIs and report on ways to continuously improve performance
• Manage organic influencer and ambassador initiatives, including sourcing, communication, and content approval