Responsibilities - Own and execute the organic social growth strategy across Instagram, TikTok, and Pinterest. - Develop monthly content direction, campaigns, and growth initiatives aligned with brand goals. - Write creative briefs for creators and designers to ensure content feels on-brand and performance-minded. - Identify trends, hooks, platform shifts, and content opportunities that can increase reach, engagement, and community growth. - Collaborate closely with the founder to help shape storytelling, messaging, and founder-led content. - Actively engage with the community across platforms through comments, DMs, and conversations in a thoughtful, on-brand way. - Analyze social performance metrics and turn insights into actionable recommendations. - Manage content calendars and support a consistent posting cadence. - Help source and coordinate creators, influencers, and UGC talent when needed. Requirements - Strong understanding of Instagram (must-have), TikTok (must-have), Pinterest (nice-to-have), and organic growth strategies. - Deep understanding of social trends, platform behavior, and community-building. - Strong communication, storytelling, and creative direction skills. - Highly proactive, organized, and comfortable working independently in a remote environment. - Beauty, fashion, lifestyle, or luxury brand experience a must. - Startup mindset with excitement to grow alongside a small brand and team. Preferred - Pinterest (nice-to-have)