OOH Planner at Talon America | New York, USA | $65K/yr – $70K/yr

Talon America

OOH Planner

New York, USA (On-site)

$65K/yr – $70K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive OOH planning and execution for Talon, owning end-to-end process from plan development to vendor negotiations.

Own and coordinate OOH plans with clients, internal teams, and vendors
Must-have: Intermediate-Advanced Excel and PPT proficiency with data-driven recommendations
Standout: Deep familiarity with Plato or similar buying/planning platforms

Job Description

Responsibilities

Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc.
Calculate reach, frequency and any other applicable metrics for recommended OOH channels
Design and present in a professional manner
Prepare proposals and clearly communicate OOH plan recommendations
Send OOH
RFPs in alignment with engagement strategies and client goals
Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities
Learn and become fluent with the proprietary buying/planning platform, Plato

Requirements

Self-motivated and curious
Proactive
Positive attitude toward role and Agency.
Professional demeanor and appearance.
Self-motivated in all phases of work.
Strong written, verbal and presentation skills
Collaborative and able to mentor junior staff
Team Management
Demonstrate solid communication skills, both oral and written, to facilitate timely completion of all maintenance and production tasks
Communicate in a way to build professional relationships with our partners to maximize the benefits to both Talon and our clients

Preferred

Collaborative and able to mentor junior staff
Team Management
Demonstrate solid communication skills, both oral and written, to facilitate timely completion of all maintenance and production tasks
Able to work as part of a team
A self-starter with a can-do attitude

Talon America

Talon is a pioneering independently owned, global Out of Home agency with offices in the US, Canada, UK, Ireland, Germany, UAE and Singapore.We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe.Out of Home is changing fast, and Talon is at the forefront of that change. Reimagining the possibilities of what outdoor can be and doing it on a global scale. We help clients get the best out of OOH by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners.We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.Head to our website to let us show you how to start thinking outside.

New York, New York, USA

44 employees (6 in marketing)

www.talonooh.com