Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing, Meta, and other key networks for the New Jersey market.
• Execute data-driven strategies to maximize player acquisition, conversion rates, and ROI.
• Monitor campaign performance, analyze data, and generate actionable insights to improve key KPIs (CPA, CTR, ROAS).
• Conduct ongoing keyword research, competitive analysis, and A/B tests to identify scaling opportunities.
• Collaborate with creative and content teams to produce effective ad copy and visuals tailored to local audience behavior.
• Ensure all ads and campaigns comply with U.S. iGaming regulations, advertising guidelines, and responsible gaming standards.
• Manage budgets, forecasts, and media spends to ensure cost efficiency and profitability.

Requirements

• 3+ years of PPC or paid media management experience, ideally within iGaming, betting, or digital entertainment.
• Proven expertise with campaign management tools (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Strong analytical skills, including experience with data visualization, conversion tracking, and attribution modeling.
• Understanding of U.S. market and regulatory nuances, especially within the New Jersey region.
• Excellent communication skills, attention to detail, and ownership mindset.
• Self-motivated and results-oriented, with a passion for performance optimization.

Benefits

• Compensation: Competitive salary and package
• Work Setup: New Jersey office with flexible hybrid options
• Impact: Full ownership of paid media for a strategic U.S. market
• Culture: Collaborative, fast-paced, and globally connected team