Offline Marketing Specialist at Hollyland Technology | Burbank, CA

Offline Marketing Specialist

Burbank, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Drive regional offline campaigns by planning exhibitions and retail activations, coordinating cross-functional teams, and measuring ROI for brand visibility.

Plan and execute regional exhibitions and offline events, managing budgets, vendors, and venues.
Must-have: Bachelor’s degree in Marketing, Event Management, or Public Relations.
Standout: Collaboration with Sales/Marketing and regional resource integration for KOLs, KOCs, and distributors.

Job Description

Responsibilities

Regional Exhibitions and Offline Event Planning & Execution: Plan and execute regional exhibitions and offline product promotion events in alignment with brand strategy. Manage event budgets, vendors, equipment, and venues to ensure smooth execution.
Regional Promotion Resource Integration: Coordinate collaborations with KOLs and KOCs, as well as associations, institutions, and distributors, to integrate resources and enhance brand visibility in regional markets.
Storefront and In-store Visual Merchandising Support: Design and manage storefronts and visual merchandising to maintain brand consistency and appeal across retail locations. Ensure in-store product displays and layouts align with brand standards.
Event Effectiveness Evaluation and Resource Management: Evaluate the performance of exhibitions and offline events, analyze data, and provide insights into ROI. Manage offline marketing budgets to ensure effective allocation of resources.
Cross-functional Collaboration: Work closely with other departments, especially Sales and Marketing, to ensure offline activities align with overall strategic objectives.
Trend Monitoring and Innovation: Stay current with offline marketing trends and emerging tools, and propose innovative ideas to enhance brand exposure and event effectiveness.

Requirements

Bachelor's degree or above, preferably in Marketing, Event Management, or Public Relations.
Proficient in English for daily work communication; Spanish language skills are a plus.
Outgoing personality with strong self-drive and responsibility. A positive attitude and a professional demeanour with the ability to stay calm under pressure.
Excellent organizational and cross-functional communication skills. A team player who can work both independently and collaboratively, exercise sound judgment, proactively address potential issues, and adapt to changing priorities.
Highly adaptable and resilient, with the ability to manage frequent travel assignments.
Frequent business travels are requested for this position.

Preferred

Spanish language skills are a plus.

Hollyland Technology

Founded in 2013, Hollyland has been committed to providing optimum co-creativity and productivity to all video & film production teams! With years of dedicated R&D and experiences in wireless technologies and applications, the Hollyland brand has won recognition and trust by global customers for our persistent pursuit of excellence and quality.All Hollyland's technological advancements and innovations are driven by great passion, perseverance, and an open culture that encourages curiosity and ingenuity. By putting customers at the center of everything we do, we are constantly inspired and actively work on finding new ways that better solve problems and adapt to customers' needs in this ever-changing world.

Founded in 2013

CHN

167 employees (36 in marketing)

www.hollyland.com