Responsibilities

• Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives.
• Analyze performance data and site analytics to develop insights for use in quarterly reporting.
• Provide strategic recommendations internally if requested.
• Be responsible for multiple PPC & social budgets and ensure money is being spent effectively and as scheduled and aligned with the strategic recommendation and client goals discussed.
• Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification.
• Assist in paid channel testing and analyzing results to increase KPI’s.
• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast.
• Be a problem solver; understand why KPI’s are performing where they are.
• Stay current with industry trends, best practices and discusses potential impact with team.
• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements.
• Provide support to Finance Department for billing and search engine invoicing.

Requirements

• 4 year college degree or equivalent work experience required
• 4+ years of experience in paid search engine marketing, agency experience preferred (Google Ad Words and Microsoft ad Center)
• Ability to think strategically and drive solid results to grow the business
• Experience with advanced PPC knowledge: Google AI features, product listing ads, dynamic search, landing page testing and optimization
• Experience in implementing and troubleshooting feeds for Vehicle Listing ads
• Experience with shopping campaigns and ecommerce focusing on large budgets
• Strong data analytics and strategy background (Google Analytics required)
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
• High-level proficiency in Microsoft Office, particularly – Excel and Power Point

Preferred

• Agency experience preferred