Responsibilities

• Create strategy to deliver key marketer, customer & business outcomes under guidance of Group Manager, Digital Product and in partnership with Martech Engineering and Product team
• Lead product discovery and requirements definition for roadmap items, including ideation, competitive research, opportunity assessment & business casing
• Contribute to development & execution of product roadmap while managing trade offs
• Work with cross-functional partners in marketing, digital product, technology and engineering to ensure successful development, launch and adoption of new capabilities
• Support training and change management for end users of our marketing technology stack
• Define and track KPIs to evaluate the success of deliveries and inform future priorities

Requirements

• Minimum 5+ years progressive responsibility in Digital Product Management that includes highly visible, customer-facing digital marketing experiences and tools
• Minimum 3+ years leveraging Adobe Experience Cloud (AJO, RTCDP, CJA, AEM, Target) to support B2C marketing
• Experience managing multiple business stakeholders across a complex organization
• Strong communication skills, both written and verbal. Ability to effectively storytell to both technical and business cross-functional teams, gaining buy-in with peers and leaders across the enterprise.
• Ability to synthesize a mix of data, customer feedback, business KPIs and post-launch performance into a clear narrative for stakeholders and leadership

Preferred

• Bachelor’s degree in business, marketing, computer science, or engineering
• Experience using agentic, generative or predictive AI tools in a B2C marketing context
• Experience with product management tools (e.g., JIRA, JPD, Confluence)

Benefits

• As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .