Responsibilities

• Integrated Campaign Leadership: Develop and execute high-impact PR strategies that align with North American business goals and ensure coverage pulls through SUSE’s key messages and increases its AI visibility score.
• Category Creation: Use PR as a vehicle for category differentiation, establishing the company as a thought leader in emerging tech spaces through original research, byline articles, and podcast placements.
• Event & Program Management: Create and manage media programs at events like SUSECON, KubeCon North America and AWS re:Invent. Monitor and report results to adjust PR strategies accordingly and maintain effective feedback loops with stakeholders.
• Media Relations: Cultivate and maintain a Tier-1 network of traditional journalists, high-authority bloggers, and B2B influencers to secure high-value placements and "backlink-rich" earned media.
• Broader Influencer Support: Partner with AR and content teams to influence the influencers, ensuring SUSE’s portfolio is accurately represented in major firm reports and breaking into new media as well.
• Partner Communications: Own relationships with strategic SUSE partners’ communications teams to ensure SUSE is regularly showing up in their announcements and partners are excited about being in SUSE’s announcements and events.
• Predictive Reputation Management: Partner with SEO/GEO, social media teams and PR agencies to detect emerging newsjacking opportunities and brand threats in real-time.
• Executive Coaching: Act as a trusted advisor to senior North America leaders, prepping spokespeople for interviews, keynotes and press conferences with data-backed messaging.
• Omnichannel Storytelling: Ensure announcements are amplified across multiple channels including owned and earned with a consistent voice.
• Paid Content: Manage priority paid content opportunities including advertorials and podcasts through work with influencers.
• SEO/GEO-PR Synergy: Collaborate with Digital Marketing to optimize earned media for search, leveraging high-authority media mentions to boost the company’s domain authority and search rankings.
• Executive Voice & Narrative Authority: Ability to collaborate with executives and SMES and ghostwrite high-level thought leadership for rapid-turnaround opportunities, ensuring the message stays focused on customer outcomes, ROI and risk mitigation rather than just technical specs.
• Agency Orchestration: Manage the North American PR agency of record, setting clear ROI-based KPIs and ensuring they deliver results that pull through SUSE’s key messages and increase its AI visibility score within LLMs.
• Data Fluency & Reporting: Translate complex PR metrics into board level value, demonstrating how communications activity acts as a leading indicator of brand health and revenue growth