Senior Marketing Manager, Digital Brand Media (US Remote)
Fanatics Betting & Gaming
Denver, CO (Remote)
$133K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
North America Commercial Partnerships Solutions Lead - Ads Creative
San Jose, CA (On-site)
$159K/yr – $288K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own NA CPS business scope by setting strategy and operating rhythm, then drive end-to-end execution of premium commercial packages across seasonal moments and IP partnerships, aligning Product, Sales, Publishers, clients, and Creative Ops to ensure scalable, cross-functional delivery.
- Strategic leadership: define vision and operating cadence for the CPS team across strategy, operations, and program management.
- Package development: translate priorities into go-to-market premium offerings and scalable packaging across verticals.
- Cross-functional orchestration: coordinate with sales, product, publishers, and clients to feasibility, approvals, and launch plans.
Job Description
- Lead and develop the North America CPS team across strategy, business operations, and program management, creating a clear vision, strong team culture, and high-performance operating rhythm.
- Manage team priorities, resource allocation, and organizational planning to ensure coverage across key commercial initiatives and tentpole moments.
- Coach and mentor team members across different functions and supporting talent development, performance management, and long-term capability building.
- Establish ways of working that improve clarity, accountability, and collaboration within CPS and across the broader NA Creative Ops organization.
- Own the commercial strategy and packaging approach for premium opportunities across Seasonal Holiday, IP Tentpole, EC Promo, and Advertiser Moments.
- Oversee the end-to-end execution model for CPS programs, ensuring commercial packages move from concept to launch with strong cross-functional coordination and operational discipline.
- Guide the development of scalable and bespoke packages across priority verticals including Sports, Music, Entertainment, Lifestyle, and TikTok IP.
- Serve as the bridge between Product, Sales, Publishers, clients, and Creative Ops, aligning stakeholders around package strategy, feasibility, and execution plans.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
