Newport Aquarium Brand Manager at Newport Aquarium | Newport, KY | $65K/yr – $80K/yr

Newport Aquarium

Newport Aquarium Brand Manager

Newport, KY (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing role at Newport Aquarium focused on campaigns, events, partnerships, and promotions; requires 3–5 years of hospitality marketing, weekend/holiday availability, and public speaking; marine-life knowledge is a plus.

3–5 years of general marketing experience, preferably in hospitality.
End-to-end sponsorship program management with reporting and invoicing.
Festival planning involvement and cross-department collaboration on events.

Job Description

Responsibilities

Develops and executes marketing email campaigns supporting General Admission, Membership, and Sales initiatives including campaign development, scheduling, deployment, and reporting.
Manages website content through the Wrike project management system including creation and updates for ticket promotions, festivals and events, membership events, sales initiatives, guest experience offerings, revenue centers, and operating hours.
Oversees digital marketing support including Meta advertising coordination, creation of Facebook events, and development of promotional copywriting across marketing campaigns.
Supports marketing campaign planning through participation in weekly production meetings, maintain organized campaign files, and retrieving historical marketing assets as needed.
Serves as Marketing representative on the Festivals Committee and supports the planning and execution of seasonal festivals and promotional activations.
Manages and executes the sponsorship program end to end, including maintaining partnership pipelines, assisting with proposal development, coordinating facility tours, ensuring fulfillment of contractual benefits, tracking and documenting activations, supporting sponsored events and tabling opportunities, preparing end of year summaries, and overseeing invoicing and payment tracking for all sponsorship agreements.
Oversees Kroger ticket partnerships and related tracking and reporting.
Develops promotional signage messaging, manages legal contesting requirements, and coordinates production of flyers, handouts, and marketing materials for events and promotions.
Coordinates marketing media production including trafficking creative assets to external agencies, supporting filming planning, and managing additional promotional asset needs such as ad sizes and campaign copy.
Manages marketing promotional calendar updates and coordinates marketing timelines across departments.

Requirements

Minimum of 3-5 years of general marketing experience preferably in hospitality or related field.
Flexibility to work a schedule which may include weekends and holidays. Evening availability is required.
Must have strong public speaking skills.
Must read, write, and speak the English language (knowledge of other languages a plus).

Preferred

Knowledge of marine life a plus

Benefits

Comprehensive medical, dental, and vison insurances
40 sick hours, 40 personal hours, 8 Holidays, 80 Vacation Hours annually
Profit Sharing and 401K Plan with company match
Free entrance for you and your dependents which extends to most Herschend Enterprises’ properties
Earn 1 General Admission complimentary ticket, that you can give to anyone, per pay period
Discounts at Sharky’s Café, Sweet Dreams Candy Company, and the gift shop
Discounted tickets and annual passes for friends and family
Training and development

Newport Aquarium

Newport Aquarium has showcased thousands of animals from around the world in a million gallons of water since May 15, 1999. Named one of the best aquariums in the U.S. by Travel Channel and USA Today, Newport Aquarium is a Herschend Family Entertainment company and an accredited member of the Association of Zoos and Aquariums. The Greater Cincinnati and Northern Kentucky jewel attraction is home to: The world’s first and only Shark Bridge; the world’s first Shark Ray Breeding Program; Mighty Mike – the biggest and baddest American alligator outside the state of Florida; the largest and most diverse collection of sharks in the Midwest; and one of the world’s largest and most diverse penguin exhibits. Newport Aquarium is open to the public 365 days a year and is located across the Ohio River from downtown Cincinnati at Newport on the Levee.

Founded in 1999

Newport, Kentucky, USA

189 employees (22 in marketing)

www.newportaquarium.com