National Trade Marketing Manager

Waunakee, WI (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize trade marketing for Beer & RTD, turning brand strategy into in-market activation, ROI-driven programs, and cross-functional execution with Sales, Supply Chain, and agencies.

  • Own national trade marketing strategy and drive ROI- and performance-backed activation playbooks.
  • Coordinate with Sales, Distributors, and agencies to ensure timely in-market execution and effective sell-in storytelling.
  • Connect Brand Marketing, Sales, and Supply Chain to align programs, tooling, and governance across markets.

Job Description

Own national trade marketing strategy across our Beer & RTD portfolio; Lead POS, BTL programs, and execution toolkits from brief to in-market; Drive Buying Window governance and hold agencies and partners accountable to timelines; Build compelling sell-in stories and activation playbooks for Sales and Distributor partners; Own ROI analysis and share performance insights back to Brand and leadership; Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies; Travel: minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.

  • Own national trade marketing strategy across our Beer & RTD portfolio
  • Lead POS, BTL programs, and execution toolkits from brief to in-market
  • Drive Buying Window governance and hold agencies and partners accountable to timelines
  • Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
  • Own ROI analysis and share performance insights back to Brand and leadership
  • Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies
  • Travel: minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month
ASAHI BEER USA INC logo

ASAHI BEER USA INC

Asahi Beer USA is home to Japan's no.1 beer brand, Asahi Super Dry, and shooter brand Twisted Shotz in the United States of America. With offices in Los Angeles, New York and our production site in Waunakee, Wisconsin, we aim to deliver high-quality beer and beverages to the nation. We are a purpose-led organisation with a strong focus on employees and contributing to the local communities where we are based.

Founded in 1998
Waunakee, Wisconsin, USA
39 employees (4 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
32%
Direct
45.6%
Referral
7.3%
Social
13.3%
Paid
1.4%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
4 (10% of company)

Recent News