NA Public Relations Manager

Boston, MA (Hybrid)

$100K/yr – $158K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own NA PR execution to move seasonal brand and product priorities through earned media, with cross-functional storytelling and culture-driven narratives.

  • Own the North America PR strategy in partnership with Integrated Marketing and cross-functional teams, aligning with seasonal priorities.
  • Build and sustain relationships with NA media, editors, stylists, influencers, and tastemakers to secure high-impact coverage.
  • Translate global narratives into locally resonant storytelling that connects sport, culture, product, and brand ambassadors to drive conversation.

Job Description

Responsibilities

  • In partnership with Integrated Marketing and cross-functional teams, develop and execute PR strategies that support seasonal brand, category, and product priorities in regional key markets.
  • Translate global narratives into locally relevant strategies that resonate with the North America consumer and media landscape.
  • Build and maintain strong relationships with North America media, editors, stylists, influencers, and cultural tastemakers to secure high-impact coverage.
  • Develop culturally driven storytelling that connects sport, culture, product, brand ambassadors, and culture to drive conversation, relevance, and earned media.
  • Partner with NA and Global Brand Marketing, Entertainment Marketing, Sports Marketing, Media, Events, and Commercial teams to ensure aligned storytelling across paid, owned, and earned channels.
  • Monitor media coverage, cultural trends, and consumer sentiment, applying insights to optimize current and future initiatives.
New Balance logo

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906
Brighton, MA, US
9.9K employees (1,403 in marketing)
71% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$289.1K
Traffic Source Mix
Search
37.3%
Direct
54.6%
Referral
4.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
985 (9% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$80K
Last Raise
$80K
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant • $80K

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