Responsibilities

• Product Expertise and Revenue Ownership – Become THE expert on Leads and Services, Travel, and Entertainment products and drive revenue outcomes tied to OKRs.
• Own and develop strategic activation plans for assigned products across Sales and agency channels.
• Provide weekly data pulls and insights for key projects and OKRs to support sales team pacing.
• Deep understanding of all products in scope to identify and own product-related pacing issues.

Requirements

• 5+ years of experience in product marketing, GTM strategy, or related field within digital advertising or ad tech
• Strong understanding of performance advertising products, especially lead generation, travel, and entertainment ad formats
• Experience translating technical product capabilities into clear, seller-facing narratives
• Analytical skills — comfortable pulling data, identifying trends, and turning them into clear recommendations
• Excellent communication skills — able to explain technical products to sellers, agencies, and high-level stakeholders
• Experience creating enablement materials or running internal training programs
• Ability to manage multiple workstreams with competing deadlines

Preferred

• Experience at a major ad platform or performance-focused agency
• Familiarity with TikTok's advertising products or ecosystem
• Track record influencing product roadmaps through structured advertiser feedback
• Experience working with lead gen, travel, entertainment, or services-oriented advertising products specifically
• Track record building scalable processes and feedback systems, not just responding to one-off requests

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.