Responsibilities

• Become the go-to expert on TopView, TopReach, and TopFeed. Drive reservation revenue outcomes tied to your OKRs across NA
• Own NA positioning and narrative for premium reach and sponsorship products. Translate product capabilities into advertiser-ready stories that win against linear TV, premium video, and competitor sponsorship inventory
• Lead NA GTM for new premium product launches including TopReach, TopReach Creative Sequencing, and future sponsorship formats. Own pre-GA readiness, allowlisting strategy, ad credit programs, and GA activation
• Run regional alpha and beta programs end-to-end: define success criteria, recruit pilot clients in partnership with vPMMs and BPMs, capture learnings, and translate into scalable enablement
• Own inventory and pricing intelligence for the premium portfolio. Track sell-through, delivery health, and underdelivery risk across markets and tentpoles. Surface tradeoffs to leadership when demand and inventory diverge
• Build the NA tentpole playbook across Super Bowl, Olympics, March Madness, NewFronts, and other moments. Coordinate hit lists, creative guidance, booking workflows, and post-event measurement with BPMs, vPMMs, and Ad Ops
• Write product requirements quantifying revenue impact and advertiser demand. Influence global product prioritization on inventory expansion, targeting capabilities, measurement, and creative innovation through structured, data-backed asks
• Build seller-ready enablement rooted in advertiser problems: training decks, talk tracks, one-pagers, objection handlers, and pricing guidance for both Key Account and Agency motions
• Partner with the Agency pillar on activation strategy for the top NA holdcos (Publicis, GroupM, Omnicom, IPG), ensuring premium product roadmaps and measurement integrations land in agency planning cycles
• Create scalable feedback systems for premium product issues. Diagnose patterns behind underdelivery, creative failures, and adoption friction, and synthesize recommendations to HQ Product and PSO
• Maintain a clear P0/P1 prioritization framework across the portfolio and communicate tradeoffs to leadership

Requirements

• 5+ years in product marketing, GTM strategy, or a related field within digital advertising, ad tech, or premium video and TV
• Direct experience with brand, sponsorship, or premium reach products. You understand how reservation inventory, CPMs, frequency capping, and guaranteed delivery actually work
• Track record translating premium product capabilities into advertiser narratives that win against linear TV, CTV, and competitor sponsorships
• Strong analytical skills. Comfortable with sell-through data, delivery diagnostics, and revenue forecasting. You find the signal others miss in inventory and demand patterns
• Proven ability to prioritize ruthlessly across a portfolio of tentpoles, launches, and recurring sales motions
• Experience running alpha and beta programs with brand advertisers and agencies. Comfortable holding pilot quality and recruitment standards under a fast-paced environment
• Excellent communication skills. Able to write executive-ready narratives, lead seller training, and present to advertiser and agency stakeholders

Preferred

• Experience at a major ad platform or premium video publisher, or TV network
• Familiarity with TikTok's advertising products or ecosystem
• Experience working directly with agency holdcos on tentpole and upfront planning cycles
• Familiarity with reach and frequency measurement, brand lift, and incremental reach methodologies
• Experience supporting NewFronts, upfronts, or similar industry tentpoles

Benefits

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)