Responsibilities

• Identify pockets of opportunity to inform NA targeted lifecycle strategies:  Analyze internal consumer data, retention and buyer loss insights, and external trends to uncover new audiences we should target with specific conten t to improve email resonance . Your goal: improve email resonance, deepen relationships with our customers, expand them into new lines of business, and drive repeat purchases.
• Own identifying and executing new NA email sign-up tactics:  Spot opportunities to grow our email marketable database across the entire marketing and C onsumer S ales GTM plan. Test bold ideas, creative tactics, and new approaches across owned, earned, and paid channels to expand our reach and build a more engaged customer base.
• Grow NA email-driven revenue:  Partner with global 1:1 Communication Center of Excellence, working with email vehicle leads and strategy leads to weave high-value content and highly-targeted email campaigns into regional priorities.
• Activate Rewards in NA :  Identify new opportunities to pull Rewards into more campaign activations across paid, earned, and owned channels. Partner with Dell Rewards team to find innovative ways to drive engagement and integrate Rewards strategically into broader GTM efforts.
• Track performance and drive accountability:  Own the metrics that matter—marketability, engagement, revenue per marketable contact, and customer lifetime value. Use performance data to spot gaps, inform strategy, and drive continuous improvement.

Requirements

• 10+ years in lifecycle marketing, buyer growth programs , targeted marketing tactics, campaign planning, or related marketing roles
• Strong strategic thinking paired with operational rigor - you can ideate and execute
• Highly organized with a track record of managing multiple complex workstreams simultaneously
• Proven track record of using data and insights to inform strategy and drive measurable business results
• Comfortable challenging the status quo and pushing ideas forward across diverse stakeholders
• Thrives in autonomous, collaborative, fast-paced environments where energy and passion fuel progress

Benefits

• We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.