Music and Podcasts Content Strategy Manager, YouTube at Google | New York, USA | $117K/yr – $167K/yr

Music and Podcasts Content Strategy Manager, YouTube

New York, USA (On-site)

$117K/yr – $167K/yrMid Level4+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive YouTube Music content strategy in North America, shaping programming, partnerships, and cross-functional collaboration.

Own or influence annual programming and cross-functional content strategy.
Must-have: 4 years in digital music content marketing and partnerships.
Standout: Deep music culture expertise to inform product and strategy across surfaces.

Contribute to YouTube’s music and podcast content strategy for North America, and bring cultural, music, and market expertise to enable product and feature development and launches in collaboration with cross-functional teams.
Execute on an annual programming calendar for music on all YouTube’s programmed surfaces.
Work with internal and external partnerships teams to develop and launch content and promotions.
Work with product, music, and marketing teams to provide content intelligence that can inform their strategies and collaborations.
Develop metric-based insights on music content strategy and specific programming campaigns in the US, and provide recommendations for enhancing their effectiveness.

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing within the mobile or online digital music content industry.
Experience with digital programming processes and creative content.
Experience working with external and internal partners on co-promotion or cross-promotion strategies and campaigns.
Experience working with product and engineering teams at a digital app, website, or record label.
Experience identifying emerging musical talent/trends, exploring emerging trends, and working with record labels, publishers, artists, and content owners.

Experience with a variety of digital music formats including short form video.
Experience with product management and product strategy.
Ability to craft messaging and work with design and production resources to drive creative execution.
Ability to analyze research or performance data and apply that analysis to optimize programming strategy. Excellent analytical skills.
Ability to operate in a fast-paced environment, work on multiple projects in a dynamic/constantly-changing context, and build partnerships.