Museum Marketing Partner (HR Title: Marketing Coordinator) at Southern Methodist University | Dallas, TX

Southern Methodist University

Museum Marketing Partner (HR Title: Marketing Coordinator)

Dallas, TX (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the museum marketing motion with a focus on exhibitions, events, and education while coordinating publications, social channels, and cross-department branding, then measure impact to drive audience growth.

Campaign ownership across exhibitions, events, and educational programs.
Channel and content execution through At the Meadows, social, and marketing materials.
Measurement and optimization of campaigns and social activity to inform improvements.

Job Description

Responsibilities

Assist in the development and execution of marketing campaigns for the museum, including exhibitions, events, and educational programs. Conduct market research to identify trends and opportunities for audience engagement and growth.
Coordinate the member magazines, At the Meadows, a twice a year publication. Responsibilities include scheduling, coordinating with authors, editor, designer, printers and mail house for distribution.
Coordinate the museum’s social media accounts (Facebook, Instagram, YouTube) including content creation, scheduling, engagement, monitoring and analysis.
Develop printed and digital marketing material for a variety of museum departments, including, but not limited to, program flyers, member magazines, and mailings.
Help maintain and update the museum’s website with current information about exhibitions, events, and other news.
Assist in promoting museum events, including openings, special programs, and community outreach activities.
Track and analyze the performance of marketing campaigns and social media activities, providing reports and recommendations for improvement.
Collaborate with other departments to ensure consistent messaging and branding across all platforms.
Support the Director of Marketing and Communications with administrative tasks and other duties as needed.

Southern Methodist University

4.1 Glassdoor

A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located in the heart of Dallas. SMU’s 11,000 students benefit from small classes, leadership opportunities, international study and innovative programs.

Founded in 1953

Dallas, Texas, USA

6.3K employees (437 in marketing)

smu.edu

81% recommend to a friend

84% CEO approval