Responsibilities

• oversee several video productions at once while maintaining deadlines, schedules and consistent communication with physicians, patients, staff and other video subjects throughout the production process.
• work in conjunction with the Marketing Director to create video and photography content that aligns with the campaigns, branding and strategic vision of East Alabama Health.
• developing and executing patient-centered marketing content that supports the strategic goals of East Alabama Health and its service lines.
• collaborates with service line leaders, physicians and internal stakeholders to produce high-quality, results-driven content across multiple platforms.
• conceptualize, shoot, edit and publish compelling long-form and short-form video content for events, social media, web, digital advertising and other marketing channels.
• repurposing and clipping longer video projects into engaging short-form content optimized for platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok.
• comfortable capturing and editing photography content for use in campaigns, advertising, digital media and organizational communications.
• analyze campaign performance data and provide recommendations for optimization and growth.
• providing supplemental support to the management of and social media and website platforms.

Requirements

• Minimum Education - Bachelor’s degree in cinematography, film and video production, digital media, marketing, public relations, communication or related field
• Minimum Experience - 3+ years of experience in filming, editing, and producing professional video content required
• - Some PR and Marketing experience
• Required Registration/License/Certification - None
• Preferred Education - Bachelor’s degree in marketing, public relations, communication or related field
• Preferred Registration/License/Certification - None
• Other Requirements - N/A

Preferred

• Preferred Education - Bachelor’s degree in marketing, public relations, communication or related field
• Preferred Experience - 3-5 years of experience in marketing
• Previous experience working in health care marketing
• Previous experience working with digital marketing
• Preferred Registration/License/Certification - None