Responsibilities

• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand
• Develop innovative beverage strategy solutions that leverage the brand portfolio
• Collaborate with sales / distributor on the brand's portfolio and account activation
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors
• Collaborate with the BUSA Multicultural overarching mission to ensure all objectives are being achieved
• Establish creditibltiy with Multicultural trade through Moments that Matter programming
• Connect Bacardi portfolio of brands through culturally relevant education & programming
• Inspire key Multi-Cultural trade through mentorship and coaching to elevate underrespresented communities
• Manage and collaborate with on-premise Multicultural partners developing creative solutions to help drive business and growth for our brands through intentional programming
• Generate Bacardi Portfolio awareness while educating Multicultural trade in the on-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners, etc.)

Preferred

• Bachelor’s degree preferred.