Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.
• Lead cross-functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Partner closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives.

Requirements

• Licensure, Registration, and/or Certification Required: None Required.
• Education Required: Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• Experience Required: 7 + years of experience in marketing or other business-related field and management
• Knowledge, Skills & Abilities Required: Strong analytical mindset with proven ability to turn insights into marketing action
• Knowledge, Skills & Abilities Required: Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Knowledge, Skills & Abilities Required: Experience leading work through influence across cross-functional teams
• Knowledge, Skills & Abilities Required: Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Knowledge, Skills & Abilities Required: Working knowledge of CRM, performance measurement, and full funnel marketing strategy
• Knowledge, Skills & Abilities Required: Excellent written and verbal communication skills
• Preferred Education: Master’s Degree preferred

Preferred

• Master’s Degree preferred

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program