Responsibilities

• Develop content strategies aligned with client goals, brand positioning, and campaign objectives.
• Build editorial frameworks, messaging architectures, and content calendars across digital channels.
• Partner with account, creative, digital, and leadership teams to translate business priorities into actionable content plans.
• Conduct audience, competitor, and market research to identify content opportunities and gaps.
• Shape brand voice, tone, and messaging consistency across campaigns and platforms.
• Recommend content formats and channel strategies based on target audience behavior and performance data.
• Develop content concepts and write content for digital, social, website, and video applications working with designers and subject matter experts to ensure content is relevant, accurate, and compelling.
• Use SEO, AEO and search intent insights to strengthen discoverability and engagement.
• Review performance metrics and turn findings into clear recommendations for optimization.
• Help clients understand not just what content to create, but why it matters.

Requirements

• 4+ years of experience in content strategy, brand strategy, editorial strategy, digital marketing, or a related field.
• Agency experience is strongly preferred.
• Strong understanding of content planning across websites, blogs, email, social, thought leadership, and campaign assets.
• Ability to connect audience insights, brand story, and business objectives into one clear strategy.
• Experience with SEO fundamentals, keyword intent, and content optimization.
• Comfortable using analytics and performance data to inform recommendations.
• Excellent writing, editing, and presentation skills.
• Strong project management skills and the ability to manage multiple priorities at once.
• Experience in B2B, healthcare, food, or purpose-driven brands is a plus.

Preferred

• Agency background or experience collaborating with cross-functional teams is a plus.