Responsibilities

• Responsible for understanding patient and caregiver communities and their experience, acting as an extension of the voice of the patient within MPATHIK
• Synthesizes patient insights into clear, actionable, and creative marketing recommendations and tactics
• Understands clients broader marketing/brand strategy and is able to identify where the patient and brand needs intersect
• Familiar with rare disease patient engagement best practices for industry/pharmaceutical companies including opportunities for industry to engage with patients and Patient Advocacy Organizations (PAGs) pre- and post-approval
• Where appropriate, participates in helping brainstorm, inform, and reviews agency deliverables to ensure that tactics and content align to patient needs
• Lead strategist for Patient Engagement clients/workstreams which includes tactics such as patient storytelling, video shoots, co-creation councils, webinars, speaker programs, mentor program, and patient conferences:
• Designs strategy for Patient Ambassador/Voice programs including core objectives, tactics, and recruitment needs
• Provides strategic vision for tactic development including creative/engaging format, content outlines, and promotion
• Oversee patient Council meetings design, materials, and insights development in collaboration with MPATHIK Insights Strategist
• Outlines patient/caregiver Ambassador recruitment avenues and process in partnership with Relationship Experience Manager (REM)

Requirements

• Bachelor’s degree in related field
• At least 5-7 years of relevant strategy experience in patient marketing and/or engagement
• Experience in and familiarity with rare disease patient marketing, advocacy, and engagement landscape/best practices
• Ability to synthesize insights/learnings into recommendations and “sell in” vision to agency team and clients
• Approachable and empathetic in sensitive situations, ability to engage in a considerate fashion with patients and their families
• High sense of empathy of patients, caregivers, and rare disease communities
• Must be able to meet client and agency timelines and flourish in a fast-paced environment