Mobile ID Marketing & Outreach Specialist at Virginia Information Technologies Agency | Richmond, VA

Virginia Information Technologies Agency

Mobile ID Marketing & Outreach Specialist

Richmond, VA (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 4 months ago

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Job Summary

Drive outreach and marketing support for the Virginia Mobile ID program as a part-time specialist, coordinating materials, events, and stakeholder engagement.

Assist in marketing materials development and outreach to DMV customers, businesses, and partners.
Must-have: ability to work on-site, travel within Virginia, and 20–30 hours per week.
Standout: role includes event support, stakeholder engagement, and briefing preparation for leadership.

Job Description

Responsibilities

The Department of Motor Vehicles Office of Innovation is hiring part-time Mobile ID Marketing and Outreach Specialist to support marketing, partner engagement, and public communications for the Virginia Mobile ID program. Interns will help develop marketing materials, coordinate outreach to DMV customers, businesses, and partner agencies, support events, and gather customer and stakeholder feedback to help improve mobile ID enrollment across Virginia.
Support efforts to increase Mobile ID enrollment by engaging with Virginians at universities, sporting events, conferences, bars, restaurants, and other high-traffic locations.
Conduct mobile ID demonstrations at events to educate participants and encourage adoption
Assist in developing marketing collateral (flyers, digital graphics, email and social media content, handouts, presentations).
Develop relationships with key stakeholders, including businesses, airports, universities, ABC stores, law enforcement agencies, and point-of-sale providers.
Prepare written content for business toolkits and business outreach.
Assist in organizing public outreach events, demonstrations, and informational sessions.
Collect and organize customer and business feedback to support future enhancements.
Maintain contact lists and assist with partner communication tracking.
Help prepare briefing materials, talking points, and PowerPoint presentations for leadership.
Participate in internal meetings related to business outreach and partner alignment.

Requirements

At least 21 years of age at the start of employment.
Strong written, verbal, and interpersonal communication skills.
Excellent organization, attention to detail, and time-management abilities.
Ability to establish and maintain effective working relationships with internal and external partners.
Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams).
Ability to work independently and manage multiple tasks.
Must be able to work full-time or 20–30 hours per week and occasionally on weekends, attending events as needed.
Must be able to work on-site as assigned.
Must be willing to travel within the state.
This is an at-will wage position. Continued employment is contingent upon meeting performance expectations including event attendance, professional conduct, quality of work product, and demonstrated contribution to program goals. High-performing employees may be eligible for discretionary recognition bonuses based on documented contributions to program success.

Preferred

Experience with event coordination, outreach, or customer service is a plus.

Virginia Information Technologies Agency

VITA connects, protects and innovates IT services, infrastructure and cybersecurity for 67 Virginia agencies, 55,000 state workers and 8.6 million Virginians. VITA's new guiding principles:Our new vision is to be Virginia's most customer-focused technology partner, empowering the Commonwealth to achieve more through innovative, efficient and secure technology.Our new mission is to deliver sustainable and effective results to our customers through innovative, efficient and secure services.Our new tagline is Connecting - Protecting - InnovatingOur agency personas: we are the Commonwealth's IT protector, our partners' collaborator and Virginia's innovator.Our new value statements:Accountability - We take ownership for delivering on defined outcomes, being transparent and responsible for the decisions we make.Inclusive Collaboration - We engage diverse individuals and teams from VITA, customers and suppliers to develop solutions together and foster mutually beneficial partnerships.Growth Mindset - We embrace challenges and opportunities for growth, striving to discover innovative solutions and never accepting the status quo.Effectiveness - We work decisively to deliver solutions by taking a data-driven approach that creates value for the Commonwealth.Persistence - We are dedicated to accomplishing our mission by delivering timely and innovative solutions for our customers despite challenges.

Founded in 2003

Richmond, Virginia, USA

401 employees (15 in marketing)

www.vita.virginia.gov