Responsibilities

• Ad Angles + Ad Copy (End-to-End)
• Create ad concepts, hooks, and angles aligned with each offer
• Write complete ad copy for: Meta ads, YouTube ads, Instagram reels, Any paid traffic channel we deploy
• Work with our editors and graphics designers to transform your copy into ads that convert
• If you can make ads entirely by yourself, that's even better
• Maintain message-market consistency from ad → VSL → page → checkout
• Assist with Offer Creation (Faceless-First)
• Work with the founder, Richard to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
• Contribute with building offers that are designed to break even or better on cold traffic
• Performance requirement: Your offers must be able to hold at least a 1.5x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to: $1,000,000+ per month in ad spend

Requirements

• Real direct-response experience (offers, VSLs, ads — not brand fluff)
• A track record of writing winning ads for scaled offers, including coming up with new concepts, not just rewriting what already exists
• A strong understanding of cold traffic psychology, especially low-ticket offers
• A track record of writing copy that’s simple, clear, emotionally sharp, and scalable
• A preference for deep work over meetings (this role is ~90% creation)

Preferred

• You’ve scaled low-ticket offers before
• You’ve built faceless funnels
• You’ve worked in info, education, or subscription businesses in biz opp space.

Benefits

• High performance team culture with an A-player team that is No BS, Get Sh*t Done type of attitude
• Make a real difference in educating and inspiring beginners and 9-5ers on how to change their lives.
• True growth opportunity into a c-suite level partner in the company.
• Travel with our c-suite executive team to 2-3X team retreats per year globally (last year we did Dubai, Egypt, China, and Puerto Rico!) - Not required, but a bonus for those that like travel.
• Real ownership over offers and messaging
• Remote + flexible hours, deep thinking and creative work is the primary function of this role