Responsibilities

• Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
• Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
• Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
• Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
• Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
• Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
• Creates win wires and maintains processes for win evidence collection, approvals, and distribution
• Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
• Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
• Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging

Requirements

• Bachelor’s degree, required
• Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
• Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
• Experience in CRM platforms (e.g., Dynamics), required
• Proficiency in Microsoft Office Suite, required

Preferred

• Experience supporting technology partners, ISVs, or partner ecosystems, preferred
• Experience building win evidence programs (win wires, references, case studies), preferred
• Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred
• Marketing & Creative platforms, preferred

Benefits

• BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.
• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!