Responsibilities

• In partnership with MMB faculty and staff, develop social media projects and strategies; design content to enhance the Michigan Marching and Athletic Bands' brand.
• Work with other team members in the coordination and implementation of marketing and communication efforts in strategic projects such as recruiting, partnership engagement, fund development, and alumni outreach.
• Manage multiple marketing and communications projects to meet organizational and audience needs using digital and print media, presentations, event materials, newsletters, advertising, and paid social media investments, campaigns, and placements.
• Be the daily content manager and developer for the Michigan Marching and Athletic Bands social channels, including Facebook, Instagram, TikTok, Threads, LinkedIn, and YouTube.
• Update the external MMB website with relevant information on auditions, events, history, student stores, and more.
• Recruit new MMB students, manage all audition communications, compile audition submissions, and send all information to MMB staff.
• Ensure social media content upholds the values of a diverse community and these materials reflect best practices for accessibility.
• Create a content/editorial calendar to guarantee a steady flow of original and curated content to different audiences.
• Oversee the student Marketing and Information Staff, including regular meetings to prioritize projects and develop roadmaps for execution of the content calendar.
• Track digital marketing, website, and social media analytics; analyze the effectiveness of efforts and make recommendations for improvement.

Requirements

• Bachelor's degree in communications, marketing, graphic design, or related field. 2+ years of experience managing a social media campaign.
• Experience managing a digital marketing and social media team.
• Portfolio of work that is original, creative, and imaginative.
• Experience in graphic design, photography, and videography.
• Demonstrated understanding of the "voice" used on different social media platforms and its strategic use for brand awareness, storytelling, and customer service.
• Ability to work on deadlines and handle several projects at once in a fast paced environment.
• Familiarity with social media best practices and experience using social media analytics.
• Experience using web-based technologies such as Google Analytics, other media analytics, BandWindow, and Constant Contact. Excellent proficiency in Microsoft Office applications, Google applications, Adobe Creative Suite, and other tools and systems in a Mac-based environment.
• Awareness and implementation of best practices in promoting and working with a diverse group of people; comfortable working with individuals of all backgrounds and at all organizational levels.
• Must be available to work evenings, weekends, and extended hours as needed to meet departmental demands, including seasonal fluctuations.
• Experience participating in marching band preferred.
• Experience in web page SEO optimization, including headlines, meta tags, page titles, alt tags, and descriptions.
• An awareness of the Michigan Marching and Athletic Bands or similar bands is a positive.

Preferred

• Experience participating in marching band preferred.