Royal Caribbean Cruises Ltd

Mgr. Trade Marketing

Miami, FL (On-site)

Salary Not AvailableManager6+ years expFull time

Posted 3 months ago

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Job Summary

Lead global integrated marketing, trade, and national account programs to build product awareness and drive demand for Silversea with travel advisors.

  • Own development and execution of multi-channel integrated campaigns (promotions, emails, events).
  • Must-have: 6+ years in consumer or trade marketing with multi-channel leadership.
  • Standout: Cross-functional leadership with sales, revenue management, and creative teams.

Job Description

    Lead the development and execution of two key areas within the Silversea Marketing Organization: global Trade and National Account Marketing and Integrated Marketing supporting Silversea’s marketing machine to drive product awareness and demand. Oversee integrated marketing campaigns, including Flash Sales, Base Promotions, Personalized Targeted Offers, and global Trade Marketing including enablement platforms, B2B communications (Email and Trade Media), National Account Marketing and key trade Events. Collaborates with Silversea’s head of sales, global market leaders, Revenue Management and commercial teams to ensure strategic alignment across channels and markets, driving Silversea’s vision to be the preferred luxury supplier for travel advisors worldwide. Responsible for numerous Consumer Marketing sub-channels that work together to fuel the commercial success of the brand, including but not limited to, multi-channel global integrated promotional campaigns, global promotional emails, and direct global webinar support. Lead the Go-To- Market strategy and execution of all Global Integrated Marketing Promotions including but not limited to, retail promotions, flash sales, targeted offers, and product Specific offers, including full multi-channel strategy and suite of associated creative assets, with expectation of developing three to four of these integrated campaigns concurrently. Supervise the development of creative briefs for integrated promotional campaigns and collaborate closely with Creative Team to optimize formats and imagery for broad consumer appeal while prioritizing regional needs. Leads the development, strategy and execution of various types of promotional emails, with the goal of informing, engaging, and ultimately converting consumers. Collaborate with Commercial Planning and Revenue Management and lead the global promotional calendar planning, offer brainstorming, competitive analysis, offer buy-in, creative briefing, QA, global distribution, global communications plan, and go-live. Partners with CRM team to optimize and enhance segmentation and personalization efforts within promotional and engagement emails to support lifts in Click Through Rate, Bookings and Revenue. Partners with Analytics teams for overall promotional reporting across integrated channels to gauge Promotion performance vs. promotional type and strategy and produce monthly performance reports. Works closely with Creative Team and channel owners to optimize creative formats, delivery, and testing to drive creative performance in each channel within the integrated suite.
    6+ years in Consumer or Trade Marketing running multi-channel campaigns Degree in communications, marketing, advertising, public relations, media studies, business and/or related fields. Proficient in Microsoft Office with a particular focus on PowerPoint
    Knowledge and familiarity with the cruise industry preferred. Strategic & innovative thinker Understanding of email channel a plus Ability to view EM reports and make optimization recommendations based on KPI Excellent verbal and written skills
    competitive compensation and benefits package