Responsibilities

• Social Strategy & Brand Growth• Develop and lead a comprehensive social media strategy aligned with brand and business goals.
• Drive brand awareness, audience growth, and engagement across all major social platforms.
• Identify emerging trends and cultural moments to keep Topgolf relevant and leading-edge.
• Content Creation & Storytelling• Own the content vision and execution across platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube, etc.).
• Create and curate compelling text, image, and video content optimized by platform.
• Develop social-first campaigns that seamlessly integrate targeted marketing messages into broader initiatives.
• Influencer & Community Engagement• Build and manage influencer and creator partnerships to expand reach and credibility.
• Lead community management strategy, ensuring timely, professional, and brand-aligned responses.
• Foster authentic two-way engagement that strengthens Player loyalty and advocacy.
• Analytics, Optimization & Paid Media• Monitor performance metrics and social listening insights to optimize campaigns and content strategy.
• Manage paid social advertising campaigns, including budget oversight, targeting, testing, and reporting.
• Translate data into actionable recommendations that drive measurable results.
• Cross-Functional Collaboration• Partner closely with PR to amplify brand recognition across social and traditional media channels.
• Collaborate with Creative, Marketing, and Operations teams to ensure cohesive messaging.
• Provide strategic direction for social-first content within integrated marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of progressive experience in social media strategy and management
• Proven track record of building engaged communities and delivering measurable campaign results
• Deep expertise across social platforms, analytics tools, and content management systems
• Strong understanding of paid social strategy and performance marketing principles
• Exceptional written and verbal communication skills with a strong brand voice sensibility
• Data-driven mindset with strong analytical and problem-solving skills
• Creative thinker who thrives in a fast-paced, culturally dynamic environment
• Ability to balance strategic planning with hands-on execution
• Up-to-date knowledge of emerging social trends, platform updates, and digital best practices

Benefits

• Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.