Mgr-Digital Brand Advocate

Mooresville, NC (Unknown)

$101K/yr – $169K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Brand Advocate program operations and cross functional merchandising with a focus on supplier flow, site experience improvements, and KPI based optimization through deep cross-team collaboration.

  • Brand Advocate program ownership and lifecycle management with merchandising alignment.
  • Merchandising and site optimization driven by KPI analysis and cross-functional partnerships.
  • Lead complex projects across stakeholders, build training, and develop career paths for associates.

Job Description

Responsibilities

  • Assist and coach Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
  • Guide Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
  • Analyze and develop strategy for soliciting additional suppliers into, and graduates them out of, the Brand Advocate program.
  • Complete root cause analysis on key performance indicators.
  • Develop and maintain relationships with brand leadership teams and cross-functional partners. Align on common business goals and executes merchandising strategies.
  • Support Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
  • Lead creation of project plans and align with merchandising and supplier to drive execution.
  • Guide team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization.
  • Build system knowledge and expertise by curating training classes and overseeing project work.
  • Provide support and expertise to digital solutions, IT and digital leadership to plan and execute total site enhancement and optimization strategies.
  • Lead and guide direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
  • Build relationships and influence suppliers by meeting quarterly to discuss the BA program and feedback for the BA.

Requirements

  • Bachelor’s degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
  • 1 year of experience leading a team of direct reports

Preferred

  • Master’s degree Business, marketing, finance or related field
  • Experience in vendor management systems, digital marketing, ecommerce, and merchandising
  • Proven experience with major consumer brands and how to support/ differentiate them in the digital space

Benefits

  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount
  • For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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