Responsibilities

• The Mgr-Digital Brand Advocate works with strategic suppliers, Enterprise Item Content, Supply Chain, IT, Online and Merchandising to optimize brand-focused, online customer experiences on Lowes.com.
• The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand-specific product assortment, online content, promotions, inventory and returns within their assigned product categories.
• The Manager ensures that new and promotional items are optimized and offers support when suppliers need help with online/system troubleshooting.
• This role is also responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives.
• The Mgr-Digital Brand Advocate supports Omni-Channel retail strategies and partners with cross-functional leadership to identify process improvement opportunities to optimize effectiveness leading to brand renewal and growth.
• The Manager leads a team of direct reports and is responsible for inspiring, managing and developing team members and culture.
• What you will do: Assist and coaches their Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
• Guides Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
• Analyzes and develops strategy for soliciting additional suppliers into, and graduates them out of, the brand Advocate program.
• Completes root cause analysis on key performance indicators.

Requirements

• Bachelor's degree in business, marketing, finance, or related field or equivalent experience
• 7 years of online / retail merchandising / vendor management / digital marketing
• 1 year of experience leading a team of direct reports

Preferred

• Master's degree in business, marketing, finance, or related field or equivalent experience
• Experience in vendor management systems, digital marketing, ecommerce, and merchandising
• Proven experience with major consumer brands and how to support / differentiate them in the digital space

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
• For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.