Responsibilities

• Develop communication strategies and products aligned with NSF's mission and national priorities.
• Assist in creating audience-specific communication and engagement plans that include metrics.
• Support integrated strategies that coordinate written, digital, and multimedia products.
• Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
• Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
• Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
• Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
• Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
• Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
• Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.