Meta & TikTok Strategist

San Diego, CA (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for TikTok and Meta, driving authentic storytelling, audience growth, and data-informed optimization across client campaigns.

  • Content & Campaign Ownership: ideate, plan, post, and optimize cross-channel content to maximize reach and engagement.
  • Audience & Brand Voice: nurture communities with consistent voice and cadence, adapting to platform trends.
  • Performance-Driven Iteration: monitor data and adjust creative, timing, and tactics to improve results.

Job Description

Responsibilities

  • Develop creative and strategic content ideas tailored for TikTok and Meta (Facebook + Instagram) audiences.
  • Manage multiple client accounts, maintaining a consistent and engaging presence across platforms.
  • Execute campaigns from start to finish, including planning, posting, and performance tracking.
  • Grow and nurture engaged audiences with a focus on brand voice and authenticity.
  • Stay ahead of trends and algorithm updates to maximize content reach and effectiveness.
  • Analyze performance data and adjust strategies based on insights.
  • Collaborate with internal creative teams and clients to ensure campaigns align with brand goals.

Requirements

  • 2+ years of hands-on experience managing TikTok and Meta (Facebook/Instagram) accounts
  • A proven track record of growing audiences and driving engagement
  • Creative content creation skills — you know what grabs attention
  • Strong understanding of trends, platform algorithms, and best practices
  • Ability to develop strategic campaign ideas and execute them
  • Great communication skills and a proactive approach to problem-solving

Preferred

  • Experience working with e-commerce brands is a big plus

Benefits

  • Be part of an AMAZING group of people – that’s US!
  • Accelerate your career with great experience!
  • Quarterly and annual bonuses!
  • Flexible hybrid working schedule!
  • 10 paid holidays off!
  • Great work/life balance – because your life outside of work is important to us!
  • ….and so much more!
Prolific Brands logo

Prolific Brands

We do Amazon Marketplace strategy and optimization, and we do it well.Our team specializes in supporting the Amazon ecosystem and our clients within it. We’ve spent years engaging with Amazon’s A9 search algorithm, advertising platforms, conversion rate optimization, channel management, and more to help you drive sales. Our team deep dives, cleans up, and enhances partner marketplace presence through ASEO (Amazon Search Engine Optimization) of written content, visual content, and user generated content such as product reviews. Through our price monitoring analytics we work with brand partners to enforce MAP and eliminate non-compliant resellers. We align our brand partners best interests with ours and put our money where our mouth is.

Founded in 2020
San Diego, California, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
119
Traffic Source Mix
Search
40.7%
Direct
38.5%
Referral
14.1%
Social
3.7%
Paid
2.1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
2 (25% of company)
Median Career Experience
3 years
Median Tenure
1.8 years