Meta Ads Specialist

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own Meta paid media programs for high-net-worth lead generation, managing client relationships, performance review, and end-to-end campaign optimization from copy to tracking.

  • Account ownership: manage client relationships, bi-weekly review calls, and renewals to drive retention
  • Campaign execution: build, launch, and optimize lead-gen and appointment-booking Meta campaigns with testing and creative collaboration
  • Measurement and troubleshooting: set up tracking, monitor KPIs, and intervene on underperforming campaigns to hit CPA targets

Job Description

Responsibilities

  • Own client accounts and serve as the primary point of contact
  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
  • Send bi-weekly performance reports 24 hours before scheduled calls
  • Build trust and relationships that drive renewals and referrals
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
  • Manage campaign budgets, audience targeting, bid strategies, and creative testing
  • Monitor daily performance and make adjustments to hit cost per appointment targets
  • Troubleshoot underperforming campaigns and develop intervention strategies
  • Write ad copy and video sales letter scripts for financial services audiences
  • Develop hooks, angles, and messaging variations for testing

Requirements

  • 5+ years of experience in paid media, specifically Meta advertising
  • Experience managing multiple client accounts simultaneously
  • Proven track record of hitting performance targets and retaining clients
  • Strong copywriting skills with ability to write compelling ad copy and scripts
  • Experience with conversion tracking, pixels, and basic marketing automation

Nice to Have

  • Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.

Benefits

  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home
  • Flexible Schedule
  • Performance Bonus
Clients Blackbox, Inc. logo

Clients Blackbox, Inc.

At Clients Blackbox, we specialize in building scalable, predictable growth systems for retirement planning RIAs. Our exclusive Performance Branding System helps firms acquire $1.5M AUM clients for up to 60% cheaper.With over $10M invested and 3,000+ tests conducted exclusively for retirement-focused RIAs, we’ve perfected a system that delivers compliance-ready, high-quality leads your advisors will love. From 90-second video ads to Typeform qualification and seamless Calendly scheduling, our proven funnel delivers results consistently.✨ What We Do:📈 Develop compliant, retirement-specific campaigns tailored to your firm.🎯 Optimize ad spend with precise targeting and data-driven insights.💻 Provide unlimited IT support for tools like Calendly, Zoom, and Salesforce.📊 Aggregate industry-wide data to keep your firm ahead of the curve.🤝 Deliver founder-led, boutique care with senior-level oversight on all campaigns.✨ Why Work With Us?💰 Clients achieve $4.5M–$6M AUM monthly from 3–4 new clients.🚀 Unlike generalist agencies, we exclusively serve retirement-focused RIAs for unparalleled expertise.At Clients Blackbox, you’re not just another number. We combine the agility of a boutique firm with enterprise-level execution, ensuring every dollar of ad spend is maximized.📩 Ready to scale your AUM predictably? Let’s talk about how we can help.

Founded in 2021
Newark, Delaware, USA
7 employees (4 in marketing)

Traffic Signals

Monthly Visitors
937
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
26.1%
Direct
39.4%
Referral
14.8%
Social
15.3%
Paid
4.3%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
3 (43% of company)