Responsibilities

• Manage and optimize Meta ad campaigns across a portfolio of client accounts, each with unique markets, budgets, and KPIs
• Monitor and report on full-funnel metrics: CPL, cost per qualified lead, cost per appointment, cost per deal, and conversion rates at every stage
• Identify wasted spend at the ad set and creative level and act on it daily
• Develop and test new ad creatives, hooks, scripts, and visual concepts, grounded in real performance data
• Collaborate with fulfillment and client success to connect media buying decisions to downstream outcomes
• Maintain a standard of work that justifies the trust clients place in us with their ad budgets

Requirements

• You've managed real spend, not boosted posts, not $20/day test budgets.
• You understand how to run a campaign spending $5 -$30,000/month and how to read results at the ad level, not just the campaign level.
• You think in terms of unit economics, not vanity metrics.
• You've been in accounts where a bad day means thousands wasted, and you've built the habits to prevent that.
• You don't need to be told to check accounts. You don't need a checklist to know when something's off.
• You already have a system, and you're looking for a place that will let you use it at scale.