Meta Ads Media Buyer

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive performance campaigns for insurance leads across major platforms with large monthly budgets and data-driven optimization.

  • Own and optimize campaigns across Google, Meta, and TikTok to generate high-quality insurance leads.
  • Must-have: Proven ability to manage $50k+ monthly budgets with data-driven optimization.
  • Standout: Insurance domain experience and cross-functional collaboration with creative teams.

Job Description

Responsibilities

  • Develop, manage, and optimize performance marketing campaigns across various channels (Google Ads, Meta Ads, Tiktok Ads, etc.) to generate high-quality leads for our insurance partners
  • Manage ad budgets of $100,000+ per month, ensuring maximum ROI while minimizing ad spend wastage
  • Analyze campaign performance and make data-driven adjustments to optimize results
  • Collaborate with our in-house creative team to develop compelling ad creatives that drive high conversion rates
  • Keep up to date with industry trends, best practices, and new advertising opportunities
  • Conduct ongoing competitive analysis to identify new strategies and opportunities for growth

Requirements

  • Experience in media buying, with a focus on performance marketing in insurance or similar verticals
  • Proven track record of managing and optimizing large-scale ad budgets ($50,000+ per month)
  • Strong knowledge of various advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.)
  • Strong analytical skills and data-driven decision-making capabilities
  • Ability to work independently and collaborate effectively with cross-functional teams
  • Knowledge of industry trends, best practices, and new advertising opportunities

Recent Ads

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
21.3%
Direct
56.8%
Referral
6.9%
Social
13.4%
Paid
1.3%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
2 (13% of company)