Responsibilities

• Manage paid advertising accounts across Meta Ads, including Facebook and Instagram.
• Build, launch, monitor, and optimize Meta ad campaigns.
• Manage campaign budgets, audiences, placements, creative testing, and conversion goals.
• Analyze campaign performance and make strategic recommendations to improve ROI.
• Monitor key metrics including cost per lead, cost per acquisition, click-through rate, conversion rate, ROAS, and overall campaign efficiency.
• Create and test ad copy, creative angles, offers, audiences, and landing page strategies.
• Develop and execute new paid advertising strategies for clients.
• Use Google Ads as a secondary platform when needed.
• Understand and produce client-facing reports.
• Communicate campaign performance, insights, and next steps clearly to clients.

Requirements

• Proven experience managing Meta Ads campaigns, especially Facebook and Instagram advertising.
• Client-facing experience is required.
• Google Ads experience preferred, but not the primary focus of this role.
• Experience with lead generation campaigns strongly preferred.
• Knowledge of eCommerce, retargeting, conversion tracking, audience building, and funnel strategy preferred.
• Experience with Meta Pixel, Events Manager, custom audiences, lookalike audiences, and campaign attribution.
• Knowledge of Google Analytics, Google Tag Manager, and reporting tools preferred.
• Ability to troubleshoot campaign performance issues and think creatively.
• Strong analytical, organizational, and communication skills.
• Comfortable speaking with clients on phone calls, video conferences, and in writing.
• Ability to work independently as a remote contractor while collaborating with a team.
• Meta Blueprint Certification preferred.
• Google Ads and Analytics certifications are a plus.
• Bachelor’s degree or equivalent experience preferred.
• Minimum 3 years of experience managing paid advertising campaigns in an online environment.
• US, Canada, and UK Citizens Only
• US, Canada, and UK based applicants only.

Preferred

• Ideal candidate is detail-oriented, analytical, organized, and comfortable managing multiple client accounts at once.
• They should have a strong passion for internet marketing, a clear understanding of paid social strategy, and the ability to communicate campaign performance in a way clients can understand.