Messaging and Thought Leadership Lead, YouTube Ads Marketing at Google | New York City, NY | $141K/yr – $206K/yr

Google

Messaging and Thought Leadership Lead, YouTube Ads Marketing

New York City, NY (On-site)

$141K/yr – $206K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the narrative framework for YouTube Ads, turning market research and business goals into a clear, differentiated story across creator and brand deal solutions.

Narrative Strategy: Shape overarching messaging and competitive positioning for YouTube's creator and brand partnerships across video advertising channels.
Content & Validation: Produce market-facing content and verify claims with first-party data or trusted research.
Cross-Functional Leadership: Align with product, marketing, and external stakeholders to maintain consistent themes and priorities.

Job Description

Responsibilities

Synthesize market research and business goals into clear, actionable strategic narrative directions for YouTube Ads.
Develop foundational narrative strategies positioning YouTube's creator and brand deal solutions against other social media platforms.
Produce high-quality content across formats, summarizing complex business concepts compellingly for market-facing materials.
Validate marketing materials, ensuring claims are substantiated with robust first-party or trusted third-party research.
Collaborate with cross-functional partners and external stakeholders to align on narrative priorities and maintain overarching themes.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in brand, growth or social marketing.
3 years of experience within the tech, media, or advertising industries.

Preferred

Experience within the tech, media, or advertising industries.
Experience connecting complex technology features to broad market opportunities.
Experience validating strategies and market claims using industry data and third-party research methodologies.
Deep industry fluency in digital video, streaming, retail, and social media advertising.
Exceptional foundational writing and editorial skills for translating complex strategies into accessible market narratives.