Responsibilities
Campaign list development and segmentation
Performance reporting
Data-driven insights that support acquisition, retention, fundraising and revenue growth
Build and deliver list pulls, selections, and suppressions for all direct mail and digital marketing campaigns, ensuring timelines and specifications are met.
Serve as the primary point of contact for merge/purge coordination, co-op data exchanges, and data file delivery to mail production vendors.
Develop and maintain audience segmentation strategies to support acquisition, renewal, fundraising, upgrade, and reactivation efforts.
Analyze and report on digital direct response performance across email (Klaviyo), paid social (Meta, Google), SMS, and CTV — including deliverability, open and click rates, conversion, cost per acquisition, and revenue attribution.
Produce recurring and ad hoc campaign reports, dashboards, and analyses to measure performance across mail and digital channels, across three tiers: (1) ongoing operational reporting on a fixed weekly and monthly cadence; (2) post-campaign results analysis per mail drop; and (3) strategic analytical work including ask array analysis, lifetime value analysis, and churn and retention reporting.
Partner cross-departmentally to interpret results, identify trends, and recommend data-driven optimizations.
Support campaign forecasting, revenue tracking, and post-campaign analysis for direct response initiatives.
Support, as requested by supervisor, IT on data warehouse maintenance — including providing input on data requirements, contributing to QA processes, and transitioning reporting pipelines.
Document SOP’s for campaign workflows, and reporting standards to support consistency and continuity.
Manage and maintain a formal record connecting campaign IDs, premiums, costs, and outcomes — ensuring financial and production data is auditable and not dependent on any single individual or working file.
Ensure data handling practices align with organizational policies and applicable privacy and compliance requirements.
Provide data support for drawings, seed tracking, and other compliance-related direct response activities.
Assist with proofing variable data and list logic for direct mail production when needed.
Perform other duties as assigned.