Responsibilities

• Own paid acquisition end to end: strategy, execution, and optimization across Meta, Google, TikTok, X, Reddit, YouTube, influencers/affiliates, and emerging channels — with full accountability for CAC, LTV, payback period, and funded-account growth.
• Be hands-on in the platforms daily: building campaigns, structuring audiences and bidding, launching creative tests, and killing what doesn't work — while managing agencies and contractors to extend our reach.
• Build our measurement foundation: attribution setup (MMP, pixel/server-side tracking, conversion APIs), incrementality thinking, and a reporting system that tells us exactly where the next dollar should go.
• Drive the creative engine: partner with design and contractors to develop ICPs, hooks, ad concepts, landing pages, and conversion paths, and build fast feedback loops from performance data back into creative strategy.
• Navigate ad platform policies for financial products: securing approvals, structuring compliant campaigns, and finding creative distribution paths where competitors get blocked.
• Shape the growth roadmap alongside the founding team: budget allocation, channel mix, forecasting, and where paid fits alongside referral, content, and community-led growth.

Requirements

• 1+ years of experience in performance marketing, paid acquisition, or growth — ideally in consumer fintech, trading, crypto, or another high-growth consumer product.
• Experience managing and scaling budgets across major paid platforms (Meta, Google, TikTok, YouTube) — you've personally built, scaled, and optimized campaigns.
• Technical fluency in attribution and tracking: MMPs, pixels, server-side/conversion API implementations, and the judgment to know when the data is lying to you.
• Entrepreneurial mentality: you thrive in fast-paced environments with high levels of agency and ownership

Benefits

• comprehensive medical, vision, and dental coverage
• access to a 401(k) retirement plan
• wellness benefits
• transportation to-and-from office
• fully compensated lunch and dinner
• early equity