Responsibilities

• Own the paid social creative iteration loop across paid channels such as: Meta, TikTok, and Google, etc. Hook variations, CTAs, formats, and overlays based on live performance data.
• Run a fast test-and-learn cycle. Launch, read the metrics, find what broke, re-cut. Outputting multiple rounds per week.
• Work directly with the Performance Marketing team to turn ROAS, CPA, and creative fatigue signals into new assets. The data tells you what to build next.
• Execute post-production for video and static formats with proper platform specs in mind: safe zones, aspect ratios, file sizes, and compression.
• Build TikTok content that feels native to the platform without losing what makes melin melin.
• Keep up with platform changes across Meta, TikTok, and Google. Format shifts, algorithm updates, what's actually performing right now. Bring that into weekly decisions.
• Keep a clean, versioned asset library. The team should always know what's live, what's being tested, and what's been retired.
• Use Figma for static ad layout, resizing, and file exports alongside video work

Requirements

• 3+ years in paid social creative or performance marketing. In-house DTC brand or performance agency preferred. If your background is primarily production or film editing, this probably isn't the right role.
• You know your way around Meta Ads Manager, TikTok Business Center, and Google Ads.
• Expert-level Adobe Premiere and After Effects for rapid video editing and motion graphics.
• Working proficiency in Figma for digital layout and file exports.
• You can explain a creative decision using hook rate or thumb-stop rate, not just how it looks.
• Thrives in a high-output environment. The content cadence here is aggressive and growing.
• Sharp operational habits. You catch the wrong crop, the stale end card, or the out-of-spec file before it goes live.
• You understand the art and science behind performance creative. You can talk creative with a creative director and talk numbers with an e-commerce manager.
• Passion for premium products, brand building, and the melin brand.

Benefits

• Complimentary meals provided 3x weekly
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Paid Gym Membership
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of melin
• Dog friendly office