Position Overview: The Marketing Manager will own and drive Sprout’s marketing function - executing strategy, building community presence, and directly contributing to new client volume. This is an individual contributor role with meaningful autonomy. You will not manage a team, but you will own outcomes.

This role is best suited for someone with 4+ years of marketing experience who has independently managed channels and can move from strategy to execution without significant oversight. Healthcare or wellness experience is preferred but not required; comfort with learning HIPAA-compliant marketing practices is essential.

Our marketing infrastructure is in active development-we have a blog content strategy, keyword targets, and a clear brand voice. You’ll be building on a foundation, not starting from scratch.

This is a full-time, salaried position based in the Portland, OR area. The role is primarily remote, with approximately 20% in-person attendance required for events and community engagement. Compensation ranges from $80,000 - $90,000, depending on experience.

What Success Looks Like:

In the first 90 days:

You have a clear picture of our current web performance, social presence, and referral landscape
You’ve identified the highest-leverage opportunities and have a 6-month action plan
You’ve published at least two SEO-aligned blog posts and established a consistent social cadence

At 6 months:

Inbound inquiry volume has increased measurably from baseline
Plan and strategy in place to improve ratio of Medicaid to out of pocket and commercial insurance
Screening-to-intake conversion rate is being tracked and is stable or improving (in collaboration with clinical operations staff)
Brand presence is consistent across web, social, and community channels
A referral network of community partners is active and growing
Marketing budget is allocated with data to support decisions

Reports to: Emelie Douglas, MA, LPC, CEO

OUR CORE VALUES

Sprout Therapy PDX abides by the following values and seeks to hire staff who bring these ideas to life:

Clinical Excellence and Confidence:
We understand the challenges faced by mental health professionals in dysfunctional systems and seek to create a space where individuals with strong clinical minds can perform their work confidently and independently within a healthier system. Join us in creating a supportive environment where you can make a meaningful difference in the lives of your clients. We admire strong clinical minds who can perform their work with confidence and independence.

Love and Enthusiasm for Mental Health:
We are looking for individuals who have a deep love and enthusiasm for mental health. If you feel drawn to this field and are passionate about making a positive impact on the experience of both clinicians and clients alike, Sprout Therapy PDX is the place for you. We want team members who practice what they preach, show up with excitement, and are dedicated to the powerful work we do.

Awareness and Integration of Intersectionality:

Sprout Therapy PDX is committed to serving a diverse range of clients and we do our best to integrate intersectionality into all areas of our practice. We recognize the importance of understanding and considering the unique experiences and challenges faced by marginalized individuals. Therapy is a political act; our team must have consideration for others’ lived experiences and have awareness of how our own privileges and biases impact our practice. If you are aware of your own intersectionality and demonstrate consideration for others' lived experiences, we invite you to join our team.

Emotional Intelligence and Flexibility:
Emotional intelligence and flexibility are crucial at Sprout Therapy PDX. We prioritize creating a warm and supportive environment for our clients, as well as our colleagues and staff. We seek individuals who demonstrate unconditional positive regard and assume the best in the face of challenges, disagreements, or conflict. As a growing new(er) business, flexibility is equally important, as procedures, policies, and workflows are sure to change during your tenure with us.

Responsibilities

Client Acquisition & Growth

Own and drive marketing efforts with a primary focus on increasing new client volume
Monitor inbound inquiry trends and screening-to-intake conversion rates in collaboration with our Intake Coordinator
Identify and implement opportunities to increase visibility and inbound demand
Seek sponsorship and business development opportunities with aligned local businesses and organizations

Digital Presence

Maintain and update the company website (Squarespace)
Execute SEO strategy to improve search rankings and organic traffic, using tools including Google Search Console, Google Analytics, and an SEO platform (Semrush or equivalent)
Monitor website performance metrics and translate data into actionable improvements
Write, edit, and publish blog and social media content aligned with SEO, brand, and client acquisition goals
Maintain consistent brand voice and messaging across all digital platforms
Manage and grow social media channels (Instagram, LinkedIn, Facebook, TikTok)

Community & Referral Development

Build and maintain external referral relationships with community partners, listservs, and professional networks
Support and coordinate networking events and community outreach opportunities
Identify and execute opportunities to strengthen local brand presence in the Portland metro area

Operations & Budget

Manage the annual marketing budget (~$12,000-20,000), allocating across tools, content, events, and paid digital
Execute marketing initiatives independently from planning through completion
Stay organized across multiple projects with clear timelines and minimal oversight
Track, report, and optimize based on performance data

Qualifications and Skills

Required

Alignment with Sprout Therapy PDX’s culture, mission, and values
4+ years of marketing experience, with demonstrated ownership of channels (not just support)
Proven track record of using marketing to drive measurable business outcomes
Strong experience with website management (Squarespace preferred), social media, and using AI tools
Working knowledge of SEO strategy, Google Analytics, and Google Search Console
Excellent written communication skills; able to write, edit, and publish content independently
Self-directed and organized; comfortable executing without daily oversight

Preferred

Experience in healthcare, behavioral health, wellness, or nonprofit environments
Experience with an SEO platform (Semrush, Ahrefs, or equivalent)
Experience building referral networks or community-based marketing programs
Familiarity with email marketing platforms (Mailchimp or equivalent)
Familiarity with HIPAA-compliant marketing practices and healthcare advertising constraints
Experience managing a marketing budget

Equal Opportunity Employment

Sprout Therapy PDX is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law. Sprout Therapy PDX complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has employees. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Sprout Therapy PDX is committed to providing accommodations to individuals with disabilities. If you require accommodations, please contact Leadership to discuss your needs.

Please note that this job description is not intended to be a contract, implied or otherwise, and may be revised or updated at any time at the discretion of Sprout Therapy PDX. Employment with Sprout Therapy PDX is at-will, meaning that both the employee and Sprout Therapy PDX have the right to terminate the employment relationship at any time, with or without cause or notice.

Melin Partnerships & Licensing Manager

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AI Career Coach