Responsibilities

• Product Marketing & Care Model Positioning Partner with clinical and product leaders to define and refine the positioning of Harbor Health’s care delivery model
• Translate a complex, integrated approach to care into clear, compelling messaging for patients, employers, and partners
• Develop messaging frameworks and narrative guidance that can be consistently applied across channels and markets
• Support go-to-market strategies for new clinics, services, and care model enhancements
• Patient Growth & Engagement Collaborate with growth and market teams to increase patient awareness, acquisition, and ongoing engagement across the clinic network
• Align marketing efforts with clinic capacity, provider panel goals, and access considerations
• Help shift patient behavior toward longitudinal, relationship-based care
• Local Market Activation Work with regional and community leaders to strengthen Harbor’s presence in key Texas markets
• Develop locally relevant approaches that build trust, familiarity, and preference over time
• Connect community engagement, employer relationships, and digital efforts into a cohesive market strategy
• Digital Experience & Access to Care Partner with product and digital teams to improve how patients discover, understand, and access care
• Support optimization of key consumer moments such as search, scheduling, and follow-up engagement
• Help ensure the digital experience reflects Harbor’s care model and differentiates the patient experience
• Payvider Model Integration Collaborate with insurance and product marketing teams to align care delivery messaging with Harbor’s broader model
• Help ensure that marketing communicates how care and coverage work together to create a different experience