Responsibilities

• Performance Media Activation & Execution
• Activate and manage performance marketing campaigns across priority digital channels (e.g., retail media, eRetail search, paid social, programmatic).
• Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, in line with brand defined strategy.
• Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery.
• Optimization & Performance Management
• Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas.
• Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve outcomes across audience, creative, placements, and bids.
• Work with the IGL to operationalize optimization frameworks and ensure insights are actioned quickly.
• Analytics, Reporting & Test Execution
• Execute testing plans (creative, audience, bid strategy, landing page) including A/B tests and incremental experiments.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Media Operations or a related field.
• Comfortable working fast, with a high attention to detail and iterating based on performance signals and test results.
• Collaborative mindset with the ability to work effectively across strategy, creative, analytics, and agency teams.
• Self‑directed, dependable, and able to manage multiple campaigns and priorities simultaneously.
• Curious, proactive, and motivated to continuously improve performance outcomes.
• Ability to work onsite in Cincinnati, OH based office on a hybrid schedule.

Preferred

• Experience in one of the following areas: Digital Commerce, retail media, or paid search (Amazon experience strongly preferred).
• Hands-on experience managing search campaigns within major eRetail platforms in US and Canada.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Proficiency in Excel and performance reporting tools.