Responsibilities

• Strategic Oversight: Develop and oversee the creation of strategic, data-driven media plans that meet client objectives and align with overall marketing strategies.
• Client Management: Serve as a primary point of contact for clients, presenting media recommendations, campaign performance reports, and strategic updates.
• Plan Execution: Ensure seamless implementation of media plans by coordinating with internal teams, vendors, and media partners.
• Optimization: Monitor campaign performance, analyzing data to identify opportunities for improvement and optimization.
• Innovation: Stay ahead of industry trends and emerging platforms, integrating new opportunities into media strategies to keep campaigns cutting-edge.
• Team Management: Supervise, mentor, and provide day-to-day guidance to the Media Planner and Assistant Media Planner, ensuring high-quality work and team cohesion.
• Team Growth: Identify opportunities for professional development and create plans to strengthen team members’ skills and expertise.
• Performance Reviews: Conduct regular evaluations to provide constructive feedback and recognize achievements.
• Collaboration: Foster a positive, collaborative environment that encourages creativity, innovation, and professional growth.
• Budget Management: Oversee and ensure the accurate allocation of media budgets, maintaining cost efficiency and value for clients.

Requirements

• 3-5 years of experience in media planning and buying
• Bachelor’s degree in media, marketing, or related field preferred

Preferred

• Experience with syndicated research resources (i.e. YouGov, Vivvix, Media Radar, Looker Studio) is a plus but not required
• Bachelor’s degree in media, marketing, or related field preferred
• Looker Studio experience is a plus
• Experience with budgeting/billing and media authorizations would be beneficial