Responsibilities

• Be the day-to-day steward of social media campaign development, activation, and innovation, translating high-level goals into paid campaigns on Meta, Snapchat, Reddit, and TikTok.
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Collaborate with Investment, Strategy, and Activation teams to respond to briefs, build strategic plans, and deliver new solutions.
• Monitor trends in social advertising formats, channels, and tech to improve performance and provide actionable recommendations.
• Advocate the value of social media and educate clients, partners, and internal teams on new developments and capabilities.