Responsibilities

• Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
• Analyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clients
• Lead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusions
• Own projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality execution
• Understand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiences
• Craft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysis
• Lead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
• Participate in strategic planning processes, including budget allocation and persuasive presentation creation
• Build tactical plans from RFP to final presentation, ensuring precision and creativity.
• Create and confidently present strategic proposals and client povs, collaborating with internal teams

Requirements

• 4-7 years media planning/buying.
• 2+ years’ experience at a hands-on agency
• 2+ years managing & mentoring media planning & buying teams
• 2+ years with account / client services and/or project management responsibilities
• 1+ years in managing reporting including analyzing both raw and refined data sets
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
• Strong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.
• Working knowledge of DTC and Financial verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides

Preferred

• Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred