Responsibilities

• Manage day-to-day expectations and communications with the Client, building trusted relationships and ensuring alignment with sales, traffic, and brand equity goals.
• Understand client business objectives and translate them into actionable, measurable media strategies and tactical plans across traditional and digital channels.
• Leverage proprietary and third-party research tools to deeply understand target audience segments — including their behaviors, motivations, and media consumption patterns — and distill those findings into relevant, actionable insights that inform hyperlocal and overarching media strategies that exceed client goals, address challenges, and identify innovative tactics to drive growth.
• Prepare and present integrated communication plans that clearly and succinctly convey objectives, strategy, rationale, and tactical execution to the client.
• Maintain thorough, up-to-date knowledge of the Client’s business, including market share, business priorities, category seasonality, and competitive strategies.
• Oversee Coordinators, managing day-to-day operations of all media activity and ensuring plans align with the Client’s business needs.
• Use proprietary and third-party research tools (e.g., Telmar, Resonate Data, Vivvex) to inform strategic planning and audience targeting.
• Prepare and present integrated communication plans including objectives, strategy, rationale, and supporting documentation, with a focus on both national and local-market initiatives.
• Ensure effective stewardship of client budgets and media billings, proactively managing investment pacing and reconciling discrepancies.
• Partner with finance and operations teams to maintain accuracy in all billing, authorization, and reconciliation processes.

Requirements

• Minimum 4 years media planning experience (current title should be Senior Media Planner or higher).
• Retail and/or multi-location business experience preferred; experience with market-level planning and localized targeting a plus.
• Exceptional written and verbal communication skills with the ability to engage with all levels of client and agency teams.
• Proven ability to craft concise, persuasive media presentations and present with confidence.
• Strong command of media fundamentals and research tools, with the ability to translate consumer insights into actionable strategies.
• Skilled negotiator with proven vendor relationship management.
• Ability to prioritize and organize multiple projects, balancing national and local-market demands.
• Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills.