Responsibilities

• Integrated Strategy & Planning
• Develop and present comprehensive social media strategies (Influencer and Paid) that align with business, marketing, audience, and community objectives.
• Lead the development of media plans (Paid, Influencer and both) to strategically meet specific campaign goals.
• Translate brand and performance objectives into media planning frameworks and tactical recommendations.
• Identify emerging social trends and platform capabilities, translating them into actionable, brand-right opportunities.
• Collaborate with additional teams to develop platform-native content strategies and briefs.
• Campaign Execution & Management
• Lead end-to-end influencer, creator, and ambassador programs, including sourcing, vetting, approvals, execution, optimization, and reporting.
• Oversee campaign architecture, including platform mix, flighting, budget allocation, and audience targeting.
• Ensure flawless execution by managing briefing, timelines, resources, and cross-functional workflows.

Requirements

• Experience: 4–5 years in media planning, integrated strategy, or social media management (Agency experience highly preferred).
• Dual Expertise Preferred: Strong, demonstrated understanding of both Influencer strategy (influencers, content strategy) and Paid social (ad products, targeting, buying tools, performance marketing).
• Platform Proficiency: In-depth knowledge of major social platforms, their ecosystems, ad units, and emerging media trends.
• Analytical Skills: Ability to translate raw data into actionable insights and strategic recommendations.
• Technical Literacy: Proficiency with media tools and systems such as:
• Planning/Ad Tech: Social Platform Ad Managers, Prisma, GCM/Campaign Manager 360, Sprinklr, Nielsen, IAS, MediaTools, etc.
• Research: MRI, Comscore, Commspoint, NMI, or similar tools.
• Communication: Excellent verbal and written communication skills; experienced in writing and presenting strategic, executive-level documents.
• Soft Skills: Proven ability to collaborate with internal and external teams (Creative, PR, Account, Analytics, Clients), manage complex projects, and adapt to fast-paced, high-pressure environments.
• Industry Focus: Automotive or retail media experience is highly desirable.

Preferred

• Industry Focus: Automotive or retail media experience is highly desirable.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.