Responsibilities

• Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services
• Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc.
• Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate
• Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required
• Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals
• Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
• Lead relationships with all necessary media vendors, agency partners etc.
• QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise
• Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation
• Identify training needs within assigned team members and meet quarterly to evaluate progress with both team members and the Group Director, Media Buying